Ever wonder how the professional racing teams do it? How they create “The Look”? How they build their brands into powerful marketing tools to attract sponsorship and promote drivers? In this book, you’ll learn how you can use branding to give your racing team “The Look” and elevate your team to the next level, all while keeping within a grassroots-sized budget.
You can turn your grassroots motorsports team into a brand of its own and create the branded image sponsors want. You’ll also discover how to open the right doors and build long-term partnerships. Whether you compete in road racing, circle track, endurance, drag racing, karting, off-road racing, motocross, or any other form of amateur motorsport, this book will help your grassroots team take off!